Today, VILNIUS, Lithuania — Affise, the global technology leader in partnerships management and automation, announced a new Chief Marketing Officer – Sam O’Brien.
Sam O’Brien joins Affise after serving RingCentral (NYSE RNG) as their Digital and Growth EMEA Director. During Sam’s time at RingCentral, he supported the business in their growth to $1bn ARR, supporting the expansion into Europe and APAC. Sam has been recognised as a leading growth marketer with a passion for design and brand.
Says Tanya Grypachevskaya, Chief Revenue Officer
“Affise has seen enormous growth over the last 5 years, now we are looking to expand even further. Our new CMO will help the team focus on geographic expansion in regions where partnerships, affiliate marketing and advertising economy as a whole are showing tremendous growth.”
Said Sam O’Brien.
“I am thrilled to be joining Affise as they embark on the next phase of their journey,” said Sam O’Brien. “Affiliate and Partner marketing is fast becoming the backbone of most companies marketing strategies, with 80%+ global brands relying on Affiliates. It’s an inspiring time for the industry as global spending on affiliate marketing is projected to grow at 27% CAGR in the next 10 years.”
Affise is a partnership marketing platform for brands, advertisers and agencies to automate and scale their partner relations via all possible performance marketing channels: traditional affiliates, influencers, networks and agencies. The synergy of technology and the long-standing experience allows Affise’s clients to make partnerships manageable and revenue predictable marketing channel. To learn more, visit www.affise.com.
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