IMARC Group, a leading market research company, has released a report titled “AR in Agriculture Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. According to the report, The global AR in agriculture market size reached US$ 1.18 Million in 2022 Looking forward, IMARC Group expects the market to reach US$ 7.18 Million by 2028, exhibiting a growth rate (CAGR) of 35.28% during 2023-2028.

Augmented reality (AR) in agriculture refers to the integration of digital information and virtual elements into the real-world agricultural environment. This technology overlays computer-generated sensory inputs, such as images, sounds, or data, onto the physical surroundings of farming and crop management. AR applications in agriculture have gained traction due to their potential to enhance various aspects of the agricultural process. For instance, AR can be used in precision farming, where it aids farmers in making informed decisions about planting, irrigation, and pest control by providing real-time data and insights. Additionally, AR tools can assist in training agricultural workers by offering interactive tutorials and guidance on tasks like equipment operation, crop monitoring, and disease identification.

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AR in Agriculture Market Trends and Drivers:

The increasing need for precision agriculture is a key driver. AR technology enables farmers to gather real-time data about soil conditions, weather patterns, and crop health. This data-driven approach helps optimize resource allocation, leading to higher yields and reduced costs. Additionally, AR equips farmers with on-site visualizations and data overlays, allowing them to make informed decisions swiftly. This aids in identifying issues such as pests, diseases, or nutrient deficiencies, enabling timely interventions that can save crops and resources. Other than this, as the agricultural workforce evolves, AR helps bridge the knowledge gap by providing real-time guidance and training to new and less experienced workers. This contributes to labor efficiency and reduces the learning curve associated with complex agricultural tasks. Besides this, the global push for sustainable farming practices aligns with AR’s ability to optimize resource utilization. By precisely targeting irrigation, fertilization, and pesticide application, AR helps reduce environmental impact while ensuring optimal crop growth. In line with this, the increasing affordability of AR devices such as smartphones and smart glasses makes the technology more accessible to farmers of varying scales. This democratization of AR tools widens their adoption across the agriculture industry. Furthermore, AR-generated data and visualizations provide farmers with insights into crop performance and trends. This information can be used for long-term planning, risk mitigation, and improving overall farm management strategies. Moreover, AR fosters collaboration among various stakeholders in the agriculture value chain. Farmers, suppliers, and consultants can remotely share information and make collective decisions, leading to a more integrated and efficient ecosystem. Besides this, supportive government policies and incentives aimed at modernizing the agricultural sector encourage farmers to adopt innovative technologies like AR. These initiatives create a conducive environment for market growth. Increasing consumer awareness about food quality, safety, and origin is pushing farmers to adopt advanced technologies to meet these demands. AR can help farmers track and communicate transparent information about their products. Another significant factor driving the global AR in agriculture market is the ability of AR technology to provide real-time monitoring and alerts. Farmers can receive immediate notifications about changing weather conditions, pest infestations, disease outbreaks, and other critical events that can impact crop health and yield.

Report Segmentation:

The report has segmented the market into the following categories:

Solution Insights:

  • Hardware
    • AR Headsets and Smart Glasses
    • AR-Based Heads Up Display (HUD)
  • Software
    • AR Development Packages
    • Handheld and Mobile Device Apps
    • Content Creation Software and Engines
  • Services
    • System Integration Services
    • Content Services
    • Others

Application Insights:

  • Outdoor Farming
    • Precision Agriculture and Smart Farming
    • Crop Maintenance
    • Field Monitoring
    • Smart Irrigation
    • Livestock Monitoring
    • Simulated Training
    • Weather Tracking and Forecasting
  • Indoor Farming

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • Augmenta Holding (CNH Industrial N.V.)
  • Nedap N.V.
  • Think Digital
  • YeppAr Smart Solutions

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