Identity and access management is a business security framework that manages digital identities, both inside and outside an enterprise. Varied technological environments, increasing cyber-attacks, strict regulatory compliances, and increasing digital identities across organizations are propelling the need of IAM services for information security. Integration of IAM with cloud is gaining popularity owing to its low cost and enhanced security.

The user provisioning service is the largest revenue-generating service of the cloud IAM market, accounting for nearly 40% of the total market revenue in 2014. This segment is expected to maintain its dominance throughout the analysis period.

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Among the key end use verticals, IT & telecom was the largest contributor, which accounted for around 25% share in 2014. Stringent government regulations and security standards along with the increasing use of BYOD are the key factors supplementing the adoption of IAM services in IT & telecom sector.

Private cloud dominated the overall cloud IAM market by deployment type, and constituted for around 50% share in 2014, owing to its enhanced data security compared to public cloud and hybrid cloud. However, hybrid cloud would witness highest CAGR of 30.4% during the forecast period owing to its ability to manage IAM services in house as well as on cloud.

North America is the highest revenue generating region in the global cloud IAM market, followed by Europe and Asia-Pacific. The Asia-Pacific would exhibit the fastest growth, registering a CAGR of 29.3% during the forecast period. The growth of Asia-Pacific is supplemented by factors such as development in enterprise IT infrastructure and wide adoption of cloud by SMEs in the region.

The leading players have adopted competitive strategies such as acquisition, product launch and agreement in order to strengthen their market presence. For instance, in 2015, Sailpoint Technologies, Inc. acquired Whitebox Security, which would help the company to manage unstructured data. In 2014, IBM acquired two IAM firms, Lighthouse Security Group and CrossIdeas to expand and enhance its identity and access management (IAM) offerings.

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