According to the latest report by IMARC Group, titled “Hard Seltzer Market Share: Global Industry Trends, Size, Growth, Opportunity and Forecast 2022-2027”, the global hard seltzer market reached a value of US$ 5.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2027, exhibiting at a CAGR of 13.6% during 2022-2027. Hard seltzer represents a carbonated or sparkling beverage with almost 5% alcohol by volume. It is made from malted rice or brewed cane sugar, with soda water and flavorings. Hard seltzer tastes similar to beer and is often available in varied fruit flavors, such as lemon, watermelon, strawberry, tangerine, etc. Furthermore, it is gluten-free and has low calorie, sugar, and carbohydrate content. As a result, hard seltzer is considered a healthy alternative to regular alcoholic drinks, including beer, rum, whisky, etc.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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The rising health consciousness of individuals, along with their shifting preferences towards beverages with low alcohol by volume (ABV) content, are primarily driving the market for healthier substitutes, such as hard seltzer. Moreover, the increasing prevalence of allergies and celiac, inflammatory, and auto-immune diseases is further augmenting the product demand. Besides this, the continuous launch of product variants with different new flavors, such as grapefruit, black cherry, passionfruit, etc., is also acting as a growth-inducing factor. Additionally, several leading alcohol companies are developing natural hard seltzer that is free from artificial preservatives, flavorings, sweeteners, etc., thereby further contributing to the market growth. Various other factors, including the inflating disposable income levels of consumers and the emergence of numerous online delivery services for alcohol, will continue to bolster the hard seltzer market over the forecasted period.
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Key Market Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Anheuser-Busch InBev
- Barefoot Cellars (E. & J. Gallo Winery)
- Blue Marble Cocktails Inc.
- Ficks & Co
- Future Proof Brands LLC
- Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
- Lift Bridge Brewing Co.
- Oskar Blues Brewery
- White Claw Hard Seltzer
Breakup by ABV Content:
- 1% to 4.9%
- 5% to 6.9%
- 7% and Above
Breakup by Packaging Material:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
Breakup by Raw Material:
- Sparkling Water
- Carbonated Water
- Fruit Flavours
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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