Meal replacement shakes are fortified food products, and act as a substitute for a whole food meal with controlled quantities of nutrients and calories. These shakes control hunger and provide nutrients such as proteins, fibers, vitamins, and minerals that are required on a daily basis. In addition, it provides a balance of calories, which help in replacing unhealthy or high-calorie meals, thereby boosting the immune system, managing weight, and providing essential nutrients to the body. They are either available as ready-to-drink shakes or in powdered form, which can be consumed by mixing it with soy milk or milk. These replacement shakes are offered in various flavors such as chocolate, strawberry & banana mix, Peach, and avocado. All these facts have raised the demand for these meal replacement shakes as they are considered as healthy, delicious option over breakfast & meals thus driving the market. Moreover, consumers can customized it as per their tastes & preferences which also supports the growth of meal replacement shakes market.
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Busy lifestyle of consumers and increase in need to adopt a healthy lifestyle have majorly driven the growth of global meal replacement shakes market. Moreover, they are easily accessible to consumers in both offline and online stores, which fuels the market growth. However, the premium pricing of meal replacement shakes than whole food meals is anticipated to restrict the market growth. Moreover, rise in preference of consumers toward fruits and raw vegetables rather than processed hampers the market expansion. On the contrary, the innovation of new flavors and inclination of consumers toward consuming organic foods are expected to offer remunerative opportunities to the meal replacement shakes market in the future. According to WHO, 13% of adults were obese and 39% of the adults were overweight in 2016, due to reduced physical activity and increase in consumption of foods that are high in fat content. This factor is further expected to propel the growth of the meal replacement shakes market in the upcoming years.
The global replacement meal shakes market is segmented based on type, form, flavor, distribution channel, and region. On the basis of flavor, the market is classified into vanilla date, blueberry, spinach, banana, orange cream, strawberry, and others. Depending on distribution channel, it is segregated into supermarkets/hypermarkets, discount stores, convenience stores, pharmacies, online, and others. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
The prominent players operating in the market include Amway, Abbott Laboratories, Trinkkost GmbH, Futricio, Saturo Foods GmbH, Orgain, Inc., Herbalife International of America, Inc., Atlantic Essentials Products, Inc., Sklew Biotech, and RITS Health Care Products.
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Key Benefits For Stakeholders
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global meal replacement shakes market from 2018 to 2026 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Market player positioning facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.
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