Meat Flavors Market: Introduction

According to a recent study conducted by Transparency Market Research, it was found that meat flavors are used in order to intensify sensory properties of food, balance out odor & flavor of the food, and make food products more palatable. Moreover, the growing processed food segment has been providing growth opportunities to manufacturers of meat flavors, as consumer preference for innovative flavor profile is growing.

The Europe market holds the value share of 30.9% of meat flavors and valued at US$ 909.9 Mn in 2021. The European market is anticipated to grow at a CAGR of 5.1% to reach US$ 1,495.3 Mn by 2031.

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Increasing Consumer Demand for Natural Food Flavors to Drive Market Growth

Natural flavoring raw materials are ingredients sourced from animals or plants that are routinely consumed by humans and include odorous and/or flavoring compounds, either in their natural state or after treatment (roasting, cooking, fermentation, enzymatic hydrolysis, and others).

Nowadays, consumers are shifting from “artificial” or “synthetic additives” in food products, and gravitating toward food products made with natural flavor ingredients and have no chemical components listed on the label. Understanding this, the food industry’s use of natural flavors has accelerated the shift from synthetic to natural food flavors.

Natural food flavors, such as chicken flavor, pork flavor, and beef flavor, are utilized widely in the food industry. The inclusion of natural meat flavors is becoming popular due to rising consumer awareness of healthier foods that provide taste and odor similar to that of the conventional food products.

Meat flavors in food products do not affect their nutritional values but work in synergy with other odors & flavors in formulations. This utilization of natural food ingredients is encouraging manufacturers to add meat flavors to their food formulations.

The increasing demand for natural food flavors is rising in the global market, which triggers the demand for meat flavors across various developing and developed countries, since meat flavors are vital in the preparation of food products to make them more palatable.

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Rising Flexitarian Diet and Veganism Driving Sales of Meat Flavors

The growing population of vegan, vegetarian, and flexitarian is driving the innovation in the meat sector. The food industry is transitioning from traditional food products to hybrid and plant-based meat products. Many consumers are limiting meat consumption due to issues over animal health and environmental concerns, and are adopting a flexible attitude rather than eliminating it.

The adoption of meat flavors by food manufacturers is helping them to cater to the vegetarian population, which are looking for plant-based products containing meat flavors. The increasing number of vegan and vegetarian product launches echo the manufacturers’ desire to offer their products to a large consumer base. Manufacturers are developing new formulations to satisfy flexitarian consumers who still enjoy the actual taste of real meat. This is boosting flavor innovation in the food industry.

Though visual appeal attracts consumers to purchase plant-based meat products for the first time, aroma, flavor, and mouth-feel of products drive repeat purchases due to which, food manufacturers are prioritizing flavored ingredients in their formulations. The increasing demand for meat flavored plant-based products is pushing manufacturers to innovate new flavors.

Therefore, the rising adoption of flexitarian diet and veganism will drive the market growth for meat flavors in the global market.

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Utilization of Meat Flavors by Plant-based Food Manufacturers to Increase Sales of Meat Flavors

Manufacturers of processed food and meat analogs are using flavoring ingredients that are sourced from vegetable or animals to add sensory characteristics, and help manufacturers to mask off unpleasant odor and taste. Meat flavors have the function of making the food formulations more palatable.

Thus, flavors, such as chicken, pork, beef, and others, are used widely in meat analogs and processed food products such as sausages, bologna, etc. Health and animal welfare are some of the major factors behind the intake of meat analogs among consumers. The use of meat flavors facilitates manufacturers to improve taste and texture without altering the nutritional value of the products.

Therefore, the demand for meat analogs and other plant-based products is on the rise, which is driving food manufacturers to develop new products. This is increasing the demand for meat flavors.

Meat Flavors Market Segmentation

Meat Flavors Market, by Nature

  • Natural
  • Artificial

Meat Flavors Market, by Flavor Type

  • Chicken
  • Beef
  • Pork
  • Turkey

Meat Flavors Market, by Application

  • Baked Goods
  • Snacks
  • Savory
  • Soups
  • Sauces
  • Ready-to-Eat Meals
  • Meat Analogues
  • Processed Meat
  • Pet Food

Meat Flavors Market, by Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa


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Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

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