The global marketing automation market is predicted to rise at a CAGR of 12.3% during 2022-2032. The marketing automation market share is estimated to reach US$ 15.7 Billion by 2032 from US$ 4.3 Billion in 2021.

Owing to the growing use of mobile phones, the marketing automation market size is expected to grow significantly through 2027. Customer retention and sales generation are becoming more important as digitization spreads which is changing the marketing automation market outlook.

The demand for marketing automation solutions have been significantly expanding due to the digitalization of businesses, rising internet penetration, and the use of mobile devices. Some of the primary causes projected to drive development of marketing automation are rising demand for targeted advertising, the need to retain users for business growth, and the requirement for an informed advertising strategy.

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Sales Analysis of Marketing Automation Market for 2022 to 2032

The marketing automation industry is predicted to grow as the number of marketing channels available to contact end customers expands.

In today’s digital environment, businesses use new and innovative strategies to reach out to and influence their prospects. An increase in the number of marketing channels suggests that people are producing more data and information.

Understanding the consumer’s brand choice boosts the chances of effectively contacting the right customer. The marketing automation market has advanced due to an expansion in the number of marketing channels via which marketers can easily communicate with their clients.

Which Segment is Likely to Lead the Marketing Automation Market by Component?

During the projected period, the software sector is expected to be a greater contributor to the marketing automation market growth.

During the projection years, the software segment is expected to hold the biggest market share. Demand for marketing automation software and services has increased as new technologies such as AI, machine learning, mobile, and cloud have become more widely adopted.

Marketing automation is growing in popularity as more people want to automate and improve their marketing processes. Marketing automation software was needed by businesses to increase their understanding of customer behaviour and provide new revenue streams.

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Key Segments

By Component :

  • Software
  • Services

By Application :

  • Campaign Management
  • Email Marketing
  • Lead Nurturing and Lead Scoring
  • Social Media Marketing
  • Inbound Marketing
  • Analytics and Reporting
  • Other Applications (Site Tracking, Activity Tracking, and Sales Conversion Tracking)

By Deployment Type :

  • On-premises
  • Cloud

By Organization Size :

  • Small and Medium-Sized Enterprises
  • Large Enterprises

By Vertical :

  • BFSI
  • IT and Telecom
  • Travel and Hospitality
  • Healthcare and Lifesciences
  • Retail and Consumer Goods
  • Education
  • Media and Entertainment
  • Manufacturing
  • Other Vertical (Government, Logistics and Transportation, Automotive, and Energy and Utilities)

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Key Market Players

  • Adobe
  • Hubspot
  • Salesforce
  • SAS
  • Oracle
  • Acoustic
  • Act-on Software
  • SendinBlue
  • Activecampaign
  • Simplycast

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