According to Fit Small Business, global e-commerce sales will reach $8.1 trillion by 2026. Projections estimate that almost one-quarter of all global sales will be via e-commerce by 2025. To succeed, a small business must be able to sell online, says Amanda Jaggers, founder of Rush Mommy. Online stores are critical for selling books, videos, and music because 69 percent of these items are bought online.

How E-Commerce Grows Businesses

Having an online store enables a small business to grow exponentially because it removes the geographical boundaries for customers. It also levels the playing field for small businesses and large businesses. Online shoppers will seek a product at a specific price and, as long as the ordering experience is easy, will order regardless of the business’s size. With the right tools, entrepreneurs can also integrate their sites with social media for promotions and with e-Bay and Amazon to increase sales.

The Right Tools

E-commerce requires the right tools. First, the business needs a domain name and a website that loads quickly. The website also requires tools such as shopping carts, payment systems (including mobile payment), a fulfillment calculating and tracking system, and a sales tax calculator. It needs security to protect customers’ credit card information. The website will integrate with marketing and email tools and global marketplaces for the best results.

Building a website and acquiring the necessary tools may seem daunting. However, Rush Mommy helps small businesses meet this challenge by providing website templates entrepreneurs can easily customize. Rush Mommy also includes hosting. And it offers access to a comprehensive suite of e-commerce tools at an affordable price. 

The Bottom Line 

Retail has changed, and e-commerce capabilities are essential for small retail businesses. With the right tools, every business can operate an online store.