Do you look for innovative press release ideas for a small business? Here you’ll find ten ideas to create press releases that will never put you into the thinking mode again. You’ll alsos find tips to write a valuable PR that’s hard to ignore, the best time to distribute it, and tips to maximize your ROI.
If you realize the significance of press releases, you’ll never want to distribute any other content type. PRs are so powerful that they can serve the two most important factors of content marketing:
- Brand awareness and recognition.
- Valid backlinks to uplift the SEO of your company’s website.
Before we could dive deep into finding creative ideas for press releases for small ventures, let’s first quickly look at its definition.
What is a Press Release?
A press release is any news or information a company finds noteworthy to the general public. It’s so important that companies often establish a separate department for that, which its public relations department usually leads.
Press Release Ideas for Small Businesses
Big things happen all the time in big organizations. There’s always something to share. On the other hand, small businesses often have to create news to let people know about their existence. That makes it critical for them to create press releases.
If you’re in a small organization and want to write newsworthy content for your audience, you can still have many creative ideas. To help you get started, here I have shared ten ideas for press releases. Use these to share new information and increase your company’s brand awareness.
Every business organizes events. There could be annual dinners, on-campus hiring events, festivals, etc. If your organization holds such events, you can make news out of that and share it with interested stakeholders.
Event press releases are one of the most common news any business could distribute. It can quickly grab readers’ attention and helps you bring traffic to your site.
It rarely happens with small businesses and if it does, make the best use of it.
Fundraising is when a company receives new funds from investors. The new funds could be used to launch a new product/service, inject in ongoing projects, or start a new subsidiary. Stakeholders, including external investors, job seekers, state departments, and customers/clients, can be interested in knowing all about the new funds.
Share it with your target audience if your company has reached a preset sales milestone. Every interested individual will get to know you better and how well you’re running your business.
Information like that will help you generate more leads, bring in new traffic, and drive more revenue.
I’m a content marketer and always looking for new things happening in the domain. I recently heard that Semrush acquired Backlinko, a popular marketing and search engine optimization (SEO) training platform by Brain Dean. Although it’s an acquisition, the two teams aim to produce even better digital marketing and SEO training.
Such news becomes highlights of strategic partnerships press releases. Such information is essential for digital marketers and others. If you too have a strategic partnership, speak aloud and share the big news with everyone looking at your venture.
Hiring New Members
Companies usually announce when a new C-level member joins the company. It’s big news for the company and the concerned stakeholders. Share the big word with everyone via new hiring press releases.
Recently, startups have started sharing the same news about every new member. Although, that’s still limited to a few social media channels like LinkedIn. Sharing the same through press releases would do a ton of good stuff for the company.
Sharing financial news is mandatory for public companies. Small businesses don’t have to. But they could share some not-so-sensitive information with their audience. For example, you may share a year-over-year (YoY) growth report with your target audience. Companies can also share information like when they reached 100,000 views, users, or happy customers.
Have you raised enough funds to distribute among the orphans or received enough medical equipment to donate to a hospital? Anything you do for the community will directly impact your brand and indirectly your income.
Companies run charity events as part of their corporate social responsibility (CSR). The key purpose of such activities is to uplift the community and do something good for society. It has other sides, such as receiving popularity and generating more revenue.
If you recently have such an activity, write a story on it. Share how did you raise funds and where did you spend them.
Winning awards is an achievement. Whenever your organization gets one, share it with your audience.
Award press releases are not limited to when the company wins it; it’s also when a team member gets it.
Have your company participated in a recent industry event? More significant than that, have you or a team member spoken on the big day? If yes, why the need to keep silent? Tell all about the big moment via press release distributions.
You can have loads of content if you’re the organizer or participant of the event. You could write press releases about the big event, the things you did, the awards distributing ceremony, and more.
Time to tell the world about the sports sponsorships! If you have sponsored your local sports team, you can tell that too to your community. You may also give the community a full disclosure about your company’s sports activities.
Now that you’ve learned different creative press release ideas, it’s time to learn to craft amazing PR content.
How to Write a Press Release for Small Businesses?
The press release format, tone, and tips for any business will remain the same. It also doesn’t matter which type of press release you’re writing. You can follow these same super guidelines:
Tell a Newsworthy Story
“Congratulations on your firstborn.” It’s a big day for the family. But do you have to tell it to the world? No.
While I’ve given you several ideas to write news; every news is unlikely to be shared with the rest of the world.
The best practice for writing press releases is writing and distributing newsworthy stories. And when you tell such a story, share all that’s necessary for readers, especially the publishers.
What’s Your Story’s Angle?
What angle do you want people to focus on most? You can tell the other side of the story – but make sure it doesn’t hurt your company’s reputation.
Besides selecting the angle, you may choose a different tone. Press releases are usually rolled out in a news tone; it could be boring for some readers. Do you want to use that same old tone? If not, you may tell readers that same thing in a friendly style.
Create an Eye-grabbing Title
PR’s title is usually the first thing readers’ will observe. Make them sound exciting and hard to ignore.
I would suggest using action verbs, SEO and Twitter-friendly titles, sweet and short, and making them to the point titles.
Know Your Audience
Every content starts with knowing the right audience, understanding who could be interested in reading your post and then crafting content.
Tell Who’s is the Content for
The first few lines are precious. If the reader has passed the title phase, it’s the next best place to hook your reader.
Tell readers what’s in that for them, what they’ll get from reading that, and who it is for. That will also help you give a clear structure.
Don’t Forget to Add Quotes
Quotes make your content stronger. Add them wherever possible. You may add internal or external quotes, as you like, and it makes more sense.
Ending the PR
While ending the press release, don’t forget to tell readers a bit about your company. You may also add CTA to this section.
What’s the Best Time to distribute a Press Release??
Distributing press releases on Tuesdays works the best. Media representatives usually have less workload, giving you higher click-through rates (CTRs).
Tuesday is followed by Thursday, which is then followed by Wednesday. Mondays and Fridays aren’t good for press release distributions. Both days are super busy for journalists.
Moreover, the best time to send a PR to journalists is before lunch. Journalists could be occupied but fresh and would be in an excellent mood to open and read press release emails.
How to Distribute a Press Release for Maximum ROI?
Distributing a press release for maximum ROI is a strategic game. Although, it isn’t that hard to achieve.
There are two basic ways to get maximum ROI from press release distributions:
- Choosing a press release distribution service
- Building relationships with journalists
Let’s begin with the first one.
Choose a Press Release Distribution Services
Distributing press releases to the masses is easy and effective with the right distribution services. They have on boarded a massive list of media journalists. They also know when to send the word.
Besides that, some also offer additional services, such as spreading the word across various social media channels, translating the news in different languages to capture an unattended-targeted audience, listing the news in Google News, etc.
Don’t delay when you find the best press release distribution services company. Hire them as soon as you’re satisfied with their offerings and start the campaign.
Building Relationships with Journalists
This part of distributing PR for maximum return is quite tedious initially. Once you’ve everything onboarded, it will pay you the results in the longer run.
Manually distributing the PR is essentially a 6-step process:
- Find your audience: Your content isn’t for the entire world. So no need to engage everyone. Understand for whom your content will work. It would help you better craft a new PR.
- Researching: Your search for targeted journalists will begin with simple research on search engines. The easiest way is to find them on search engines like Google.
- Draft a media list: To create a solid media list, create an MS Excel or Google Spreadsheet and add media personnel’s name, contact details, etc., under specific headliners.
- Understand submission guidelines: Publishers usually have a guideline that may vary. Read them and craft the content accordingly.
- Contact journalists: Now that you have the media list and understand their guidelines, it’s time to contact them. The best practice is to send your PR right in the email. That would save the publisher’s time and effort.
- Follow up: Not all publishers will open your email or publish it right away. You have to keep reminding them by sending one or two follow-up emails.
The key learning points included in this post are:
- Understanding the meaning and purpose of press releases.
- Ten creative ideas for press releases.
- Writing an irresistible press release.
- The best time to distribute press releases.
- Tips to maximize your ROI by following best practices of press release distribution.
These elements will certainly help you drive more traffic and generate more revenue, serving the best usage of sending out press releases.