The Global TV Analytics Market is forecast to reach USD 6.58 Billion by 2026, according to a new report by Reports and Data. The rapid adoption of cloud-based services and the growing application of the internet of things (IoT) are the major factors contributing to market growth. TVs today can be experienced across multiple devices. Mobile ad investments and digital videos will play a crucial role in the same. For instance, Netflix can be watched on the TV set as well as on the smartphone. With multiple streaming apps like Crackle, TubiTV, and Popcorn Time, more potential investments on advertising on cross-screen television campaigns are made. Amazon is another example in the market with a free ad-supported version of its Prime Video platform.
The shift towards content delivery and consumer behavior, driven by advanced digital technologies, offers opportunities to organizations to understand their viewers more accurately. This will further help them to understand the appropriate marketing strategies. Traditional Gross Rating Point (GRP) measurement provided advertisers with sound feedback. However, analyzing the data and programmatic ad buying capabilities, marketers can understand the effectiveness of an ad spend in driving brand awareness, favorability, intent, loyalty, and sales. Accessibility of real-time data allows advertisers with optimization of campaigns.
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The report offers a complete analysis of the insights into the global TV Analytics market along with a detailed analysis of the market segments and sub-segments. The report covers sales and revenue analysis of the TV Analytics industry. The report provides a comprehensive overview of the competitive landscape along with in-depth analysis of the company profiles, product portfolio, revenue estimation and gross margin profits, and market size and market share. It also sheds light on recent strategic initiatives taken by the companies such as mergers and acquisitions, joint ventures, collaborations, partnerships, agreements, government and corporate deals, product launches, and brand promotions.
Key companies operating in the market and profiled in the report include: Google, IBM Corporation, Zapr, The Nielsen Company LLC, TVSquared, ALPHONSO INC., 605, Amobee Inc., TVBEAT INC., Clarivoy, DCMN, Blix, FiscOwl LLC, H-Tech, Realytics, Edgeware AB, FourthWall Media, Sorenson Media, iSpot.tv Inc., Parrot Analytics Limited, Conviva Inc, Admo.tv, iQ Media Group Inc., and BrightLine Partners LLC., and others.
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The competitive landscape is estimated through the key geographical regions owing to the developments and advancements made by the top companies operating in these regions. Regional analysis includes North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. The section also covers a country-wise analysis to offer insights into production and consumption ratio, supply and demand patterns, import/export, consumer demand, emerging trends, regulatory framework, and economic growth of the regions.
Regional analysis covers:
- North America (U.S.A., Canada, Mexico)
- Europe (U.K., Italy, Germany, France, Rest of Europe)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
TV Analytics Market Segmentation based on Type: Component Outlook (Revenue, USD Billion; 2016-2026)
- Support and Maintenance
- System Integration
Deployment Type Outlook (Revenue, USD Billion; 2016-2026)
Transmission Type Outlook (Revenue, USD Billion; 2016-2026)
- Over-The-Top (OTT)
- Cable TV
- Satellite TV or DTH
- Internet Protocol Television (IPTV)
End Use Outlook (Revenue, USD Billion; 2016-2026)
- Content Development
- Competitive Intelligence
- Customer Lifetime Management
- Churn Prevention And Behavior Analysis
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Key Benefits of the TV Analytics Report:
- Clear understanding of TV Analytics industry and a detailed forecast on market size, market share, and revenue growth
- Comprehensive view of the current market scenario along with historical analysis and a forecast estimation
- Comprehensive view of the competitive landscape to provide a competitive edge to the readers
- Strategic recommendations and statistical data to assist in data-driven decision making process and formulating investment strategies
- SWOT analysis and Porter’s Five Forces analysis to offer a better understanding of the competitive landscape
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